Video Overlay

Point/ New York creates viral videos with embedded product placement overlays that can link directly to a retail website or to a pop-up 360° interactive image that can also be linked to any website.  We have the capacity to create, produce and deliver all aspects of the videos in the same shoot within the same budget. These videos can be provided with a customized branded player and embedded in any website or shared on social networks to drive traffic back to your site. 

360° Interactive Content

A 360° interactive representation of your product, on a model or as still life, is a great way for consumers to learn more about the products featured in the viral videos. The 360s give you the opportunity to provide a more detailed view of a product and is presented as an independent, linkable pop-up figure that the user can interact with. As the user rolls the mouse up and down on the figure, still details are displayed to highlight product information and link externally to a product page or even directly to an online shopping cart. 

Analytics

The amount of time spent inspecting a product can be tracked to help you gauge the level of interest users are taking in your products. Each asset has a unique ID to track interaction by users, which can provide analytical reports, or raw aggregate data for integration with your company's analytics to measure the success of product campaigns.